In this evaluation I am going to be comparing Don't Shop Swap a fashion based documentary and Sunday which is about the day of the week. I will be looking at the content, structure, codes and conventions, use of technology, style and Genre.
Don’t Shop Swap is about an alternative way to shopping and informs people about “swishing”, a new way for people to get clothes for free. The target audiences for this documentary are teenagers females aged between 16-19 who live in the urban environment and like to keep to date with current fashion trend, resulting to them having to go and buy new clothes constantly. In the documentary the target audience is evident as the actors are young females and style is appealing as its fast faced and content fit their lifestyles.
Sunday is about three Englishman’s point of view on the day Sunday, one of which who is negative and the other two who are positive. The target audiences for Sunday are middle-aged adult between 35-45 who live in the rural areas, this is because the documentary has a focus of three men who all live in villages in the countryside. The audience is evident as it includes subjects who are mature and look to be of old aged.
In comparison to one another Don’t Shop Swap and Sunday could not be any more different in content. This is clear to see as the target audiences are opposite; Don't Shop Swap is aimed at the younger generation, as the concept is relevant to their lifestyles. Sunday on the other hand is aimed at middle aged adult this because they would find the topic interesting as it’s about people who are of the same age and live in the same location.
The structure of my documentary consists of an opening sequence, the audience is then shown achieve footage of a clip taken from made in Chelsea, followed by cutaways of the website closet swap with a voice over narrative explaining. This then leads up to the interview at the global action plan swishing event. Following on from global action plan is the focus group of a group of friends meeting up deciding to start their own swishing event. The focus group has a voice over narrative. The end concludes with more achieve footage of a swishing event and still images over a voice-over.
Sunday is only made up of three interviews they are edited alternately to show contrasting opinions. The documentary begins with a title sequence which then leads into the first interview; we then see another interview followed by more relevant cutaways. This is repeated thorough out the documentary however at the end we see credits rolling over concluding footage of ballroom dancing.
Sunday and Don't Shop Swap have very different structure, Sunday is very basic. The pace of elements can also be very slow and this may not interest younger viewers. On the other hand Don't Shop Swap is fast paced it has attractive music that entices the viewer to want to continue on watching this relates well with the target audience structure of Don’t Shop Swap has more structural elements of a documentary as opposed to Sunday.
Codes and Conventions:
In my documentary there are many codes and conventions. I have used archive footage of a made in Chelsea and swishing event clip this is it has relevance to my documentary and also because many young people can relate to it. I have used many cutaways so that the viewer’s don't lose interest and want to watch on. A voice over, this is used so that the viewer is able to understand what is going on. There are a couple of interviews of both an expert and a young people to add more depth to my documentary. A focus group with a narrative was one of my conventions as it adds more bulk to the topic and allows the target audience to relate more to the situation, title sequence at the opening of the documentary is used and this is to tell people what the documentary is about. Finally I have used music to add more interest as it works well with the target audience. The reason why I had chosen to use all these cutaways is because they make up my.
In the Sunday the codes and conventions consists a titles sequence followed by three interviews of English men in alternative orders. Other conventions used in Sunday are sound bites that are overlaid with cutaways these are of relevance to what is being talked about however at times can also be the opposite, for example when man is talking about Sunday in a negative way the audience are seeing footage of ballroom dancing.
In comparison both documentaries have very much in common as they both include interviews, cutaways and a title sequences however, my documentary consists of more conventions. There is a convention that I have not used in my documentary, a piece to camera because I didn’t think it would be necessary to be seen as it would not have impacted on the final outcome. I used a voice over narrative throughout documentary which worked perfectly well as it was engaging and form my audience feedback everyone found that it enticing and easy to understand.
The technology I had used to film Don’t Shop Swap was a HD portable camera which was great as it was high quality and looked good however the sound quality was not great and so I had to add a microphone. Trio-pod which was used to film all of my footage and dolly tri-pod I used this when going to film at the swishing event. When editing the footage I used an Apple Mac to create the final documentary on software called final cut express. I also used live-type to create title; iMovie’s to edit certain clips and garage bad to edit the music.
Because Sunday is a professional documentary the camera quality is a lot higher, this is as there is more of a budget to top of the range equipment. A boom microphone must have been used this is also evident as the sound quality is also very high. From the way in which the editing has been done the software also look more advanced and so the overall look is astatically pleasing.
Both documentaries are very different yet similar as they both use the same equipment. My documentary was made on a low budget and therefore it was not possible for me to be able to use an expensive quality camera or boom microphone. If I had more money to spend on equipment the documentary would ultimately have looked more professional.
The Mode of Don't Shop Swap is investigative, yet I have managed to present the documentary in an informal and engaging way. The stages of the documentary make the viewer want to watch on as they are learning something new thought out. By the end of the documentary the viewer is able to gain knowledge about clothes swapping. The overall presentation links well with the target audience as I have used current music and locations.
Sunday style is observational this is evident the audiences are looking at three people opinions. The overall style is would be pleasing to the target audience as it’s all about an aspect of sociality. The location and content connotes that its bee formed for people in the country. After watching the audience are left to reflect on how they spend their Sundays and whether they thing the stereotype is a positive aspect to the way in which we live.
In comparison both documentaries are different in styles, Don’t Shop Swap is investigative and Sunday is Observational however, there are similarities as they are both informal and touch upon people and their lifestyles.
Genre:
Don’t Shop Swap is very different from most other fashion documentaries that are on broadcasted on television as it is created by a teenager for teenagers and is created solely to educate and inform people about ‘Swishing’ the fashion solution that could change their way of thinking about the world as it would get them to consider swapping clothes which would help the environment in many different ways. The topic is also a very current as it’s an aspect of society, times are hard and there is not much money and jobs for young people. This documentary is allowing them to find a fix to this problem.
Sunday is also very different from what’s currently broadcasted on televisions as it is looks at how people in the country spend their Sundays. There are no current documentaries that look at days of the week so this makes Sunday unique from others.
In comparison to one another Don’t Shop Swap and Sunday both are uncovering an area of society. They both have factors that make them unique from what’s currently out in the market and would have a great chance in being broadcasted however; Sunday may struggle as there would not be much of an audience in the city.
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